Musica Viva Victorian Committee L-R: Olivier David, CM (Name withheld, President 2010-16), Alastair Campbell, Jane Fyfield (President 2016-Present), Dorothea Josem,
Ben Walkenhrost, Helen Vorrath.
Picture taken by Jeanne Pratt's Raheen in house photographer.


“I often sought Ben's counsel and found his advice to be well considered, evidence based, appropriate and sound…”

CM, Musica Viva National Board Member and Victorian Committee Chair


Expertise

"I help brands understand who they are, who they are selling to, the best channels to use and how to get people to change their buying behaviour."

 
Fitzroy Legal Service Leadership Team and Board Member, Ben Walkenhorst with Former High Court Judge, Michael Kirby AC CMG.

Fitzroy Legal Service Leadership Team and Board Member, Ben Walkenhorst with Former High Court Judge, Michael Kirby AC CMG.

Skills

  • Leadership, mentoring & coaching

  • Branding

  • B2B/B2C integrated campaign marketing

  • Events

  • Stakeholder Management

  • Sponsorship

 

 
 

"Ben's tailored service is what really brings the experience to the next level."

Karl Dumbrell, Luxury Destinations Specialist
Delaware North Companies Australia


Recommended by:

I have known Ben for several years, having invited him to join the Victorian
Committee of a major performing arts charity, Musica Viva Australia, whilst I was
President and a National Board Member. 

Ben (...) distinguished himself as a diligent, honest and substantial
contributor. 

Ben’s advice and assistance was evident in his fundraising and networking
abilities (...).

Ben is very personable and has excellent people skills (...) He is able to see the big
picture and focus on outcomes.

I would highly recommend him.

CM, Musica Viva National Board Member and Victorian Committee Chair


Learn Ben's hot branding tips from the International Training Series, Insights and Strategies.


Leadership training

 

Background

Widely sought after, Ben specialises in strategy (brand and campaign), events, stakeholder management, leading integrated marketing communications teams and overseeing integrated campaigns.

For the past 20 years, he has consistently contributed to ANZ businesses through his involvement across many verticals including, professional services, technology, transport, entertainment and retail.

Ben markets what people want, what they know they want and what they need.

He is at home with brands that are curious, challenge the status quo and compel themselves to deliver the best experiences for their customers.

Ben is an accomplished, strategic and hands on professional with a history of being employed in senior, visible roles by recognised brands to deliver robust outcomes through innovative campaigns, in complex, high profile environments.

A strategic thinker, Ben is able to quickly assess and convert a company's "big" market challenges to effective, measurable and commercial action plans. 

Capable in corporate and government circles, Ben is apt in cultivating stakeholder relationships and inspiring highly productive and nurturing environments.

With an entrepreneurial spirit, Ben also possesses a strong social conscious and is a Board Member of the Fitzroy Legal Service and has held positions on Stonnington Symphony Board, the Whole of Victorian Government Business Task Force and Musica Viva Australia Victorian Committee. 

 

IMAG0713.jpg

Passions

Ben is passionate about emerging technologies, live entertainment & leisure, best leadership practices and delivering outstanding experiences.

Values

  • Ethics

  • Excellence

  • Integrity

  • Truth

  • Respect

Interests

  • Arts, Culture & Leisure (events)

  • Education

  • Entrepreneurship

  • Film & Music

  • Social Justice & GLBTIQ Rights

  • Politics & Youth Development

 

Speaking engagements

2015 - 2016 Playmaker Leaders -  CEO Leadership Seminar Series

Playmaker leaders is an exclusive workshop seminar series for CEOs and leaders that lead with vision and action.

The series focusses on how to use innovative, emerging brand, marketing, business and talent techniques to outperform competition and keep focussed on the next horizon.


MPCNG

2015 MPCNG - Emerging Technologies & Social Media

"I invited Ben to speak at my Professional & Commercial Network Group because I knew he would provide an insightful, interesting and educational presentation on emerging marketing technologies.  

He did not disappoint.

I would highly recommend Ben as a engaging presenter for anyone seeking knowledge on marketing and digital techniques."

Jardine Baker Consultants


2013 - 2014 RMIT Guest Lecturer -  Marketing for SMEs & Individuals

"A million thanks for such a STUNNING presentation.  Your opening video was absolutely hilarious (...) In the most wonderful sense you were like a human hurricane, buffeting the students with ideas, concepts and - best of all for them - really practical ways that they could take-up and use what you talked about...

Be assured that I'll make sure I tell colleagues about you and, if you can, get you to return in 2014 please, and do it all again!"

Peter Burch AM BM, Arts Management Course Lecturer, RMIT University.


2014 CPA Financial Discussion Group - Social Media for Business

"Great Feedback, Also thank you again for a most interesting and excellent presentation."

Eric Krause, Secretary Institute of Chartered Accountants, Financial Management Discussion Group

"I really enjoyed Ben’s presentation – I felt he was able to demystify the complexities of social media and presented a very honest and balanced view of the pros and cons. "

Renee Hill – Director The Interface Financial Group


2003 Malvern Rotary - Experiences as a RYLARIAN

Ben was sponsored by Malvern Rotary Group to participate Rotary International's Youth Leadership Program and become a certified RYLARIAN.

Ben was invited to present his experience to the Malvern Rotary Group.


Why use Ben - business & product builder

  • Ben has developed and uses a successful new business and products model to launch brands:

Ben's Business Dment Model.jpg
 

Why use Ben - proven brand manager

  • Ben has experience developing, managing and growing brands including:

  • Alan Tulloch and Associates (franchise consultant)

  • Calvary Health Care Bethlehem (Australian palliative & neurological care hospital)

  • ELF Cosmetics (ANZ FMCG Cosmetics Campaign Brand)

  • Designscope (Victorian brand & design agency)

  • Glass House Hotel (entertainment venue brand)

  • Health Shop Australia / Massage Oil Shop (eCommerce wholesale brand)

  • Life Resolutions Australia Pty Ltd (Australian psychology franchise)

  • No Fussing About / No Fussing About Colletive (Australian brand, marketing & events agency)

  • Plan Australia & its Women In Mortgage Broking Network (Australian wholesale mortgage broker)

  • Securiton/Melbourne Data Centre (APAC SASS/IASS/data storage brand)

  • Urban Cirque (circus entertainment brand)

  • Wolfe Words (Publicist)

 

Why use Ben - brand specialist

  • Ben's brand strategy model used to successfully develop, launch and maintain brands:

Ben's Brand Model.jpg
 

Why use Ben - behavioural change expert

  • Ben understands and has changed consumer behaviour using his Social Marketing Model leveraged against Agile campaign implementation

 

Why use Ben - consumer behaviour guru

  • Ben understands why, how and what people buy - based on his Consumer Purchase Behaviour Model

 

Why use Ben - he understands:

  • What government agencies and departments want when they tender for marketing communications services and how to write successful responses;

  • What inspires people and produces high performing teams; and

  • That his 'can-do', 'get-it-done' attitude and enthusiasm is what people want.

 

Biography

Adopted from one of Mother Teresa's Orphanage in Bangladesh, Ben has an altruistic and egalitarian heart, coupled with a strong sense of integrity and an entrepreneurial spirit.  

Since July 2016, he has been pursuing his passions in branding and leadership in the technology and entertainment/hotels and leisure sectors .

From 2009 - 2016, Ben was the managing director of no fussing about |, responsible for strategy, brand, marketing, development, finance, client relationships and group account management. He transformed
no fussing about | into a mid-tier agency backed by its Partners . There he worked with major brands including: Foxtel Movie Network Channels, Budget Car & Truck Hire and Yarra Trams. Ben continues to consult
to no fussing about |

Ben's consulting life began in 2003 and from then until 2009, he held roles including Chief Marketing Officer at Australia's first psychology franchise, Life Resolutions Australia, where he grew the business from 5 to 20 franchises, turning over $3.2million and saw it listed as BRW's #8 fastest growing company.  He also held senior communications roles with the Department of Justice, Consumer Affairs Victoria and Calvary Health Care Bethlehem.

His career began in 1997 at arts publicity agency, David Chambers Marketing, where he coordinated campaigns for Telstra, UK Television, The Green Room Awards and Sheila Scotter.

Tertiary educated with a BA Public Relations (RMIT) and a swag of other certificates and credientials, Ben's experience has provided him with a broad range of knowledge and skills on the client and agency side across various categories including: adult education and employment, consumer protection, franchising, health and mental health, retail sectors, sport, transport and tourism.

An experienced facilitator, Ben has completed a Debono's Six Hats Facilitator Course (DOJ) and held positions on Fitzroy Legal Service Board (2016), Stonnington Symphony Inc Board (2001-3), Whole of Victorian Government Business Task Force (2005) and Musica Viva Australia Victoria Committee (2013-2015).  He has also been a Guest Lecturer at RMIT (2013-2015).

 

Memberships:

Fitzroy Legal Service Board Member
2016 - Current

Musica Viva Australia Victorian Committee
2013 - 2015 inclusive

Public Relations Institute of Australia
1997 - 2000

Fundraising Institute of Australia
2003

Qualifications:

BA Public Relations
Social Science Major
Events Minor
RMIT (2000)

Cert IV Small Business Management
Swinburne (2009)

Certificate III in Frontline Management QLD7040 
Adult Multicultural Education Services (1998)

2014 - 16: Emerging marketing technology & social media

Debono Six Hats (Facilitator)
Consumer Affairs Victoria, Victorian Department of Justice (2005)

Intermediate and Advanced MS Excel and Word
Adult Multicultural Education Services (1998 - 2000)

Rotary Youth Leadership Award 
Sponsored by Malvern Rotary (2002)

Occupational Health & Safety
Adult Multicultural Education Services (1998 - 2000)
Australian Open, Melbourne & Olympic Parks, Delaware North Companies Australia (2009 - 2015)

Quality Assurance Manager
Adult Multicultural Education Services (2000)

Quality Assurance Guest Path
Delaware North Companies (2009 - 2016)

Responsible Service of Alcohol
Delaware North Companies Australia (2009 - Present)