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projects


inspired stories, integrated campaigns. 

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projects


inspired stories, integrated campaigns. 

clients


branding


Transmedia brand activation for FOXTEL's Conspiracy 365 Tele-Series preview screening

How do you get bookworms to engage with digital platforms? Easy!

A transmedia campaign linked to the $13 million television series that mirrors the book!


Print

Rebrand and Website Redesign

We are currently with our pedals to the metal redesigning data and cloud services provider, SecurITon's new brand and website... stay tuned!

This logo is just one of the versions we put up – click on it to see what currently exists.


How to start creating a business brand

Principal, Ben Walkenhorst speaks with 7Dimensions' CEO, Eve Ash on How To Create A Brand for an international training series.

Purchase the full Interview from 7Dimensions here.


How to start creating your personal brand

Principal, Ben Walkenhorst speaks with 7Dimensions' CEO, Eve Ash on How to Create Your Elevator Pitch for an international training series. 

Purchase the full interview from 7Dimensions here .


branded video


Yarra Trams – Spring Fling

Challenge: Tell an engaging story to local councils, event organisers and key stakeholders, which shows that driving trams through street festivals is safe, effective and fun. 

Solution: We produced a 4.5 minute video, including time-lapse, animation and vox pops showing the traveller journey and showcasing the FIRST time trams had driven right through a Melbourne Festival.


HAIRROOM SalonsEveryday Collection

Delivered in just under three months, this photo shoot and 'behind the scenes' video is one in a string of consumer campaigns we ran over two years.    

It features REAL clients and staff (no actors!)

We oversaw the project and Luminaire Pictures shot the video.

HAIRROOM Salons - Promo #1: Step Out!

Delivered in under a month, this was the first of two promotional videos we produced that were used in a range of digital channels including: YouTube, advertising, tradeshows, sponsorships and in-store.


The AgedCareGateway.com.au

Delivered in 24 days from concept to market, we brought to life the TheAgedCareGateway.com.au in record time.

We developed this video and executed sales & marketing, securing six major providers in 48 days including: Australian Unity, Blue Cross and Dutchcare.


VIP, Celebrity & Stakeholder Events


VIP, Celebrity & Stakeholder Events

Since 2009 Ben has been contracted to deliver high profile VIP and Celebrity stakeholder events and brand activations for international artists and entertainers.

*Copyright belongs to artists


Stakeholder Events

The biggest Australian sporting event, saw 686,006 guests through the gates in 2012 (and increases through to 2015) to watch 360 players fight it out for the title of Australian Open Champion.

Since 2009, our principal, Ben, has been contracted to deliver VIP corporate stakeholder events in Melbourne Olympic Parks' corporate boxes for the Asia/Pacific Australian Open Grand Slam.

Working with Delaware North Companies Australia, Ben managed the delivery of five star corporate functions over the two week international event for major brands including:

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online & eCommerce


Integrated marketing campaigns to drive online traffic and sales

October 2014 to April 2016, no fussing about |  was been engaged to drive awareness, traffic and sales to elfcosmetics.com.au .

To drive emotional connections and stronger brand loyalty we created the e.l.f. Angels concept – bringing e.l.f. Cosmetics to life!

Our Marketing, PR, Social Media and Digital Marketing strategies have resulted in the new creative concept you see above, traffic increasing from around 25,000 to 38,800 (April 2015) and sales incrementally increasing from $16, 500 (Feb 2015) to $35,200 (March 2015) to $45,000 (April 2015) and average spend from $40 to $48 per bag, with more than 20 media clips captured and social media engagement cracking along with increased patronage.


Online Shop Launch

May 2015 saw the launch of Chemist Discount Centre Online.

no fussing about | was instrumental in up-skilling the Sales & Marketing team and providing industry eCommerce data to strengthen the launch presentation.

 

sponsorship


Yarra Trams CMYK Pos

Sponsorship PR

We helped Yarra Trams publicise and gain third party endorsement of its 2012 & 2013 Melbourne Queer Film Festival sponsored Auslan interpreted independent film, within the Victorian disability sector.

2012 Results

Substantial coverage in the (GLBTIQ) deaf community and (government) disability sector digital, print and radio channels was secured, resulting in greater audience attendance, including deaf people, than in 2011.

2013 Results

SOLD OUT EVENT!! 

Increased attendance by deaf people (15+).

There were 56 targeted specialist media channels with 39 (70%) confirming promotion or likely to promote via radio, press or online channels. 

MQFF promoted a broader Accessibility Program for the first time, which was attributed to Yarra Trams' ongoing sponsorship. 


Sponsorship

MQFF is the largest film festival in its category, in the southern hemisphere and has been screening since 1991.

As sponsorship manager,  Ben successfully reviewed the prospectus, developed new cultivation programs and oversaw brand and marketing initiatives that resulted in signing more than 20 sponsors, and raising over $55,000 cash in 55 days and $241,000 in-kind.


workshops


Daylesford Recipes Corporate Planning Workshops

We develop and host corporate business planning and team building workshops for clients and can tailor them for your business.